Thursday, February 3, 2011

Things Are Looking Up

From an absolutely terrible 4th quarter last year, we had the bottom of the recession hit the video market here in Sacramento in January. It was the worst I've seen the business in the past 30 years or so! In this business, one goal is just to survive. The market will always come back up at some point... but if you're not there anymore, it won't matter will it? So just having the ability to survive the downturns is an important attribute to have in this business. Thankfully, we're having a more active than normal February. I think that's because there is quite a bit of pent up projects that people were holding back on until they were sure it was safe to come out. Hey, I was doing the samething. The rule around here was "don't go buy anything... we may need that money for electricity next month"... and unfortunately, that point of view only kept money out of circulation and kept the recession going on longer. It is no nice to see Spring is on the way!

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